Course Curriculum
Welcome
Available in
days
days
after you enroll
Module 1 - Preparing to Measure
Available in
days
days
after you enroll
-
StartWelcome to Module 1
-
StartHow Measurement is a Form of Leverage in Business (9:30)
-
StartHow to Feel Confident With Numbers (6:50)
-
StartHow Do You Know What to Measure? (12:28)
-
StartTools Of The Trade & What We Recommend (6:32)
-
StartPlanning for measurement (8:02)
-
Startπ©βπ« Take Action Assignment 1: Complete your planner
Module 2 - Measurement Setup
Available in
days
days
after you enroll
-
StartWelcome to Module 2
-
StartGetting started with Google Analytics (8:16)
-
StartUnderstanding where you need to install Google Analytics (3:03)
-
StartHow to install Google Analytics on your website (3:19)
-
StartHow to verify your website is sending data to Google Analytics (2:01)
-
Startπ©βπ« Take Action Assignment 2: Set up GA account and install on your website(s)
-
StartConfigure your account (33:21)
-
StartSet up your events and conversions (9:35)
-
Startπ©βπ« Take Action Assignment 3: Configure your GA4 account and events
-
StartHow to Navigate Google Analytics (10:33)
-
StartDomain Name Change Checklist