Measure and Maximize Full Program

Measure & Maximize

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Course Curriculum

Welcome

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Module 1 - Preparing to Measure

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Module 2 - Measurement Setup

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Module 3: Preparing to report

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Start
Welcome to Module 3
Start
What is a Dashboard and What Makes One Good? (8:29)
Start
The Basics of Looker Studio. (3:00)
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How to Navigate Looker Studio. (6:19)
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Metrics vs. Dimensions (1:58)
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Looker Studio Updates (Last updated 12/3/22)

Module 4: Traffic Data and Dashboards

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Module 5: Spreadsheet Data and Dashboards

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Start
Welcome to Module 5
Start
Spreadsheet as a Data Source (1:17)
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Building an Automated Sales Spreadsheet with Zapier (12:37)
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Adding Prior Data to Your Spreadsheet (11:18)
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Build a Sales Dashboard From a Spreadsheet (26:21)
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👩‍🏫 Take Action Assignment 6: Build a sales dashboard
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Additional Spreadsheet Formatting Tips (5:32)
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BONUS: Measuring and Reporting Where People Drop Off Memberships (15:54)
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BONUS: Measuring How Many People Who Bought Product A Also Bought Product B (6:15)
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BONUS: Getting Creative with Reporting (How to Build a Team Time Dashboard) (12:25)

Module 6: Launch Measurement & Dashboards

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Module 7: Dashboard Design

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Start
Welcome to Module 7
Start
Basic Dashboard Design Elements (From a Non-Designer) (8:04)
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Storytelling with Data and Chart Types (4:04)
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Preparing for Design: Creating a "Prep Page" (2:26)
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Over-the-Shoulder Dashboard Design: Traffic Dashboard (37:33)
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Over-the-Shoulder Dashboard Design: Sales Dashboard (19:33)
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Over-the-Shoulder Dashboard Design: Launch Dashboard (26:09)
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Over-the-Shoulder Dashboard Design: Funnel Dashboard (31:33)
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Quick Tutorial: Rename Dashboard Pages
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Bonus: Graphic Elements for Your Dashboards (13:35)

Module 8: Turning Data to Insights & Action

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Google Tag Manager (GTM)

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Start
The Basics of Google Tag Manager (GTM) (6:38)
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GTM Walkthrough (6:12)
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How to Create a Google Tag Manager Account (2:18)
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Set Up Tag Manager to Deploy GA4 (9:06)
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GTM: How to Set Up Link Click Tracking, Scroll Depth Tracking, Test with Preview Mode and Publish Changes (12:51)
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Additional Tag Manager Resources

Additional Resources

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