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Measure and Maximize Full Program
Welcome
Getting Started
Important: Complete the New Student Questionnaire
BONUS: Program Fast Pass
BONUS: Delegate Your Data Training (74:20)
Module 1 - Preparing to Measure
Welcome to Module 1
How Measurement is a Form of Leverage in Business (4:41)
How to Feel Confident With Numbers (4:18)
How Do You Know What to Measure? (9:01)
Tools Of The Trade & What We Recommend (4:40)
Planning For Measurement (5:46)
👩🏫 Take Action Assignment 1: Complete your planner
Module 2 - Measurement Setup
Welcome to Module 2
Getting started with Google Analytics (12:19)
Understanding Where You Need to Install Google Analytics (5:10)
How to install Google Analytics on Your Website (5:47)
How to Verify Your Website is Sending Data to Google Analytics (3:16)
👩🏫 Take Action Assignment 2: Set up GA account and install on your website(s)
Configure Your Account (20:55)
Set Up Your Events and Conversions (16:47)
👩🏫 Take Action Assignment 3: Configure your GA4 account and events
How to Navigate Google Analytics (12:49)
Domain Name Change Checklist
Module 3: Preparing to report
Welcome to Module 3
What is a Dashboard and What Makes One Good? (8:29)
The Basics of Looker Studio. (3:00)
How to Navigate Looker Studio. (6:19)
Metrics vs. Dimensions (1:58)
Looker Studio Updates (Last updated 12/3/22)
Module 4: Traffic Data and Dashboards
Welcome to Module 4
The Basics of Traffic Data (4:15)
Why This is So Critical for Your Business
Introduction to UTM Parameters (17:18)
Set Up Your UTM Strategy and Link Building Tool (5:28)
Finding Your UTM Data Inside of Google Analytics (4:35)
UTM Best Practices by Platform
Connecting GA4 as a Data Source to Looker Studio (1:29)
Build a Traffic Dashboard with Conversions (41:21)
Add Content Pages/Reports to Your Traffic Dashboard (8:24)
👩🏫 Take Action Assignment 4: Build a traffic dashboard
Build a Funnel Performance Dashboard (43:25)
👩🏫 Take Action Assignment 5: Build a funnel dashboard
Bonus: Diagnose and Improve Cart Abandonment
BONUS: How to Combine Referral Traffic in Looker Studio Using Regex (6:32)
BONUS: How to Use REF Tracking to See How People Move Across Your Website (7:20)
Module 5: Spreadsheet Data and Dashboards
Welcome to Module 5
Spreadsheet as a Data Source (1:17)
Building an Automated Sales Spreadsheet with Zapier (12:37)
Adding Prior Data to Your Spreadsheet (11:18)
Build a Sales Dashboard From a Spreadsheet (26:21)
👩🏫 Take Action Assignment 6: Build a sales dashboard
Additional Spreadsheet Formatting Tips (5:32)
BONUS: Measuring and Reporting Where People Drop Off Memberships (15:54)
BONUS: Measuring How Many People Who Bought Product A Also Bought Product B (6:15)
BONUS: Getting Creative with Reporting (How to Build a Team Time Dashboard) (12:25)
Module 6: Launch Measurement & Dashboards
Welcome to Module 6
Measuring a Launch: What to Have In Place (9:24)
Build a Launch Dashboard in Looker Studio with Real-Time Revenue (14:49)
👩🏫 Take Action Assignment 7: Build a launch dashboard
Module 7: Dashboard Design
Welcome to Module 7
Basic Dashboard Design Elements (From a Non-Designer) (8:04)
Storytelling with Data and Chart Types (4:04)
Preparing for Design: Creating a "Prep Page" (2:26)
Over-the-Shoulder Dashboard Design: Traffic Dashboard (37:33)
Over-the-Shoulder Dashboard Design: Sales Dashboard (19:33)
Over-the-Shoulder Dashboard Design: Launch Dashboard (26:09)
Over-the-Shoulder Dashboard Design: Funnel Dashboard (31:33)
Quick Tutorial: Rename Dashboard Pages
Bonus: Graphic Elements for Your Dashboards (13:35)
Module 8: Turning Data to Insights & Action
Welcome to Module 8
Making Sense of Your Data: The OCT Framework (6:12)
Creating and Testing a Hypothesis in Business (3:50)
Monthly Data Review (8:45)
Bonus: Little “Black Book” of Standard Industry Conversion Rates
Google Tag Manager (GTM)
The Basics of Google Tag Manager (GTM) (6:38)
GTM Walkthrough (6:12)
How to Create a Google Tag Manager Account (2:18)
Set Up Tag Manager to Deploy GA4 (9:06)
GTM: How to Set Up Link Click Tracking, Scroll Depth Tracking, Test with Preview Mode and Publish Changes (12:51)
Additional Tag Manager Resources
Additional Resources
Would You Be Open To Sharing Your Experience?
Measuring a Launch: What to Have In Place
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