Autoplay
Autocomplete
Previous Lesson
Complete and Continue
[Legacy Program] Measure and Maximize Program Full Program
Welcome
Getting Started
Important: Complete the new student questionnaire
Program fast pass
Updates & change log [Last updated: 09/4/23]
BONUS: Delegate Your Data Training (74:20)
Module 1 - Preparing to Measure
Welcome to Module 1
How Measurement is a Form of Leverage in Business (9:30)
How to Feel Confident With Numbers (6:50)
How Do You Know What to Measure? (12:28)
Tools Of The Trade & What We Recommend (6:32)
Planning for measurement (8:02)
👩🏫 Take Action Assignment 1: Complete your planner
Module 2 - Measurement Setup
Welcome to Module 2
Getting started with Google Analytics (8:16)
Understanding where you need to install Google Analytics (3:03)
How to install Google Analytics on your website (3:19)
How to verify your website is sending data to Google Analytics (2:01)
👩🏫 Take Action Assignment 2: Set up GA account and install on your website(s)
Configure your account (33:21)
Set up your events and conversions (9:35)
👩🏫 Take Action Assignment 3: Configure your GA4 account and events
How to Navigate Google Analytics (10:33)
Domain Name Change Checklist
Module 3: Preparing to report
Welcome to Module 3
What is a Dashboard and What Makes One Good? (12:53)
The Basics of Looker Studio (4:16)
How to Navigate Looker Studio (9:08)
Metrics vs. Dimensions (2:31)
Looker Studio Updates (Last updated 12/3/22)
Module 4: Traffic Data and Dashboards
Welcome to Module 4
The Basics of Traffic Data (6:03)
Why this is so critical for your business (6:26)
Introduction to UTM Parameters (24:20)
Finding Your UTM Data Inside of Google Analytics (5:45)
Set up your UTM strategy and link building tool (3:15)
UTM Best Practices by Platform
Connecting GA4 as a data source to Looker Studio (1:30)
Build a Traffic Dashboard with Conversions (Both Looker Studio and GA) (54:56)
Add content pages/reports to your traffic dashboard (8:51)
👩🏫 Take Action Assignment 4: Build a traffic dashboard
Build a Funnel Performance Dashboard (51:51)
Build a Funnel Dashboard in GA4 (13:08)
👩🏫 Take Action Assignment 5: Build a funnel dashboard
Bonus: Diagnose and Improve Cart Abandonment
GA4 API Quota Issues
BONUS: How to Combine Referral Traffic in Looker Studio using Regex (6:32)
BONUS: Measuring and reporting where people drop off memberships (10:03)
BONUS: How to use REF Tracking to see how people move across your website (7:20)
Module 5: Spreadsheet Data and Dashboards
Welcome to Module 5
Spreadsheet as a data source (1:54)
Building an automated sales spreadsheet with Zapier (13:29)
Adding prior data to your spreadsheet (12:00)
Build a sales dashboard from a spreadsheet (26:10)
👩🏫 Take Action Assignment 6: Build a sales dashboard
Additional Spreadsheet Formatting Tips (4:11)
BONUS: Getting Creative with Reporting (How to Build a Team Time Dashboard) (12:25)
BONUS: Measuring how many people who bought product A also bought product B (6:49)
Module 6: Launch Measurement & Dashboards
Welcome to Module 6
Measuring a launch: What to have in place (14:12)
Build a Launch Dashboard (in Looker Studio) (13:52)
Build a Launch Dashboard in GA4 (8:34)
Add real-time revenue to your looker studio launch dashboard (5:25)
👩🏫 Take Action Assignment 7: Build a launch dashboard
Module 7: Dashboard Design
Welcome to Module 7
Basic dashboard design elements (from a non-designer) (9:37)
Storytelling with data and chart types (5:26)
Preparing for Design: Creating a "prep page" (1:07)
Over-the-shoulder Dashboard Design: Traffic Dashboard (56:19)
Over-the-shoulder Dashboard Design: Sales Dashboard (19:41)
Over-the-shoulder Dashboard Design: Launch Dashboard (16:54)
Over-the-shoulder Dashboard Design: Funnel Dashboard (22:52)
Quick Tutorial: Rename dashboard pages
Bonus: Graphic Elements for Your Dashboards (18:19)
Module 8: Turning Data to Insights & Action
Welcome to Module 8
Making sense of your data: The OCT Framework (9:25)
Creating and testing a hypothesis in business (5:35)
Monthly Data Review (23:03)
Bonus: Little “Black Book” of Standard Industry Conversion Rates
Google Tag Manager (GTM)
The Basics of Google Tag Manager (GTM) (15:35)
GTM Walkthrough (10:00)
Set up tag manager to deploy GA4 (7:18)
GTM Walkthrough Cont.: Preview model to test your work (7:05)
GTM Walkthrough Cont.: Publishing your changes in GTM (1:05)
Scroll Depth Tracking (9:41)
Additional Tag Manager Resources
Additional Resources
Would you be open to sharing your experience?
Why this is so critical for your business
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock